Reopening America is Our Only Choice

We must reopen the country.  Because we have no other choice.  To think otherwise means you genuinely believe someone or something from the government will eradicate the virus while saving your livelihood and providing security at the same time.  It will not happen.  It has not happened in the first six months and nothing will…

Improve Marketing Agility by Testing Big and Fast with a Core Team

Many times, I have witnessed established legacy processes dictating the marketing for large retailers. Ideally the customer and changing trends dictate the marketing. But that requires enterprises to have agile processes that develop, integrate, and implement new strategies across various vendors and third parties quickly. This remains a challenge. Database vendors, channel vendors, email service…