Stop Slamming Golf! The Case for the Game of Life

Huge scores of people detest golf.  Donald Trump and presidents play it too much.  It is the game for elitists and the ruling class.  It misuses land, promotes inequality, takes too long, and creates golf widows.  Besides that, you whack a small ball around with sticks.  How stupid is that?!  Let me make the case…

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Improve Marketing Agility by Testing Big and Fast with a Core Team

Many times, I have witnessed established legacy processes dictating the marketing for large retailers. Ideally the customer and changing trends dictate the marketing. But that requires enterprises to have agile processes that develop, integrate, and implement new strategies across various vendors and third parties quickly. This remains a challenge. Database vendors, channel vendors, email service…