The Sad State of Email for Large Retailers

To a large degree Email has become a wasteland of a marketing channel.  The early days resulted in spam culture due to the ability to contact millions of your customers with content.  The content was the same for all.  But the millions at one time part was a new marketing disruption tool and intoxicating.  The…

The Final Tax Bill is Corps Over Humans

The final tax bill details are in.  It is better.  Many of the deductions were preserved for the middle class.  This is good.  The student loan deduction stays.  SALT deductions up to $10,000 stay.  Child tax credit increased to $2000 and up to $1400 is refundable.  This is good for all families and more in…

Black-Ops GOP Senate Passes #TaxReform

The tax bill will pass the Senate today.  During the week of Matt Lauer, Michael Flynn, the Kate Steinle verdict, anti-Muslim POTUS tweets, and North Korea launching a very legit missile.  There is another round of debate and deal making that will happen next week.  At a frantic pace.  To reconcile the House and Senate…

Improve Marketing Agility by Testing Big and Fast with a Core Team

Many times, I have witnessed established legacy processes dictating the marketing for large retailers. Ideally the customer and changing trends dictate the marketing. But that requires enterprises to have agile processes that develop, integrate, and implement new strategies across various vendors and third parties quickly. This remains a challenge. Database vendors, channel vendors, email service…

Trump’s Base Erodes After Tax Reform

Tax Reform is The Donald’s last chance to get any kind of a win in 2017. He hasn’t pushed anything else through real in terms of law. Executive orders are empty wishing on a star presidential grandstanding. That is why one executive order can be penned away instantly by the next oval office inhabitant. They…