To a large degree Email has become a wasteland of a marketing channel. The early days resulted in spam culture due to the ability to contact millions of your customers with content. The content was the same for all. But the millions at one time part was a new marketing disruption tool and intoxicating. The…
The final tax bill details are in. It is better. Many of the deductions were preserved for the middle class. This is good. The student loan deduction stays. SALT deductions up to $10,000 stay. Child tax credit increased to $2000 and up to $1400 is refundable. This is good for all families and more in…
The tax bill will pass the Senate today. During the week of Matt Lauer, Michael Flynn, the Kate Steinle verdict, anti-Muslim POTUS tweets, and North Korea launching a very legit missile. There is another round of debate and deal making that will happen next week. At a frantic pace. To reconcile the House and Senate…
Many times, I have witnessed established legacy processes dictating the marketing for large retailers. Ideally the customer and changing trends dictate the marketing. But that requires enterprises to have agile processes that develop, integrate, and implement new strategies across various vendors and third parties quickly. This remains a challenge. Database vendors, channel vendors, email service…
Tax Reform is The Donald’s last chance to get any kind of a win in 2017. He hasn’t pushed anything else through real in terms of law. Executive orders are empty wishing on a star presidential grandstanding. That is why one executive order can be penned away instantly by the next oval office inhabitant. They…
In this post the term Email Universe is used to mean your total list of unique email addresses that have opted-in at the time of measurement. Regardless of past purchase status with the brand or enterprise. The term Active Email Universe is used to mean a unique email address that has opened or clicked at…
Retailers are taking it on the chin. We all know this. But every dollar lost by a retailer X has not gone directly to Amazon. The straight line to Amazon wow Jeff Bezos is a genius. This is a lazy notion. We tend to do that in America. Take something complicated and reduce it to…
Marketing agencies have a big problem right now relating to skill sets, experience, and the type of resource that is hurting innovation and results. Which is the circular reference of account managers that have pleasant voices, can run a lively call, but come up woefully short when it comes to results and delivering what a…
I am firmly with President Trump on this one. The H1B visa program hurts the American work force. This really can’t be debated. Or if you try, you just have one argument which is the skills needed just do not exist in this country. Which is not true. What is true is the rule…
SudburySanders 