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Tag Archives: email

The Sad State of Email for Large Retailers

To a large degree Email has become a wasteland of a marketing channel.  The early days resulted in spam culture due to the ability to contact millions of your customers with content.  The content was the same for all.  But the millions at one time part was a new marketing disruption tool and intoxicating.  The…

December 5, 2019 in Business | Economy | Marketing | Analytics.

Why Your Email Universe is Flat

In this post the term Email Universe is used to mean your total list of unique email addresses that have opted-in at the time of measurement. Regardless of past purchase status with the brand or enterprise. The term Active Email Universe is used to mean a unique email address that has opened or clicked at…

October 11, 2017 in Business | Economy | Marketing | Analytics.
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