The Sad State of Email for Large Retailers

To a large degree Email has become a wasteland of a marketing channel.  The early days resulted in spam culture due to the ability to contact millions of your customers with content.  The content was the same for all.  But the millions at one time part was a new marketing disruption tool and intoxicating.  The…

Improve Marketing Agility by Testing Big and Fast with a Core Team

Many times, I have witnessed established legacy processes dictating the marketing for large retailers. Ideally the customer and changing trends dictate the marketing. But that requires enterprises to have agile processes that develop, integrate, and implement new strategies across various vendors and third parties quickly. This remains a challenge. Database vendors, channel vendors, email service…