To a large degree Email has become a wasteland of a marketing channel. The early days resulted in spam culture due to the ability to contact millions of your customers with content. The content was the same for all. But the millions at one time part was a new marketing disruption tool and intoxicating. The…
In this post the term Email Universe is used to mean your total list of unique email addresses that have opted-in at the time of measurement. Regardless of past purchase status with the brand or enterprise. The term Active Email Universe is used to mean a unique email address that has opened or clicked at…
Retailers are taking it on the chin. We all know this. But every dollar lost by a retailer X has not gone directly to Amazon. The straight line to Amazon wow Jeff Bezos is a genius. This is a lazy notion. We tend to do that in America. Take something complicated and reduce it to…
Nobody can compete with Amazon! They just eat up the competition and as a result retail stores are closing by the hundreds and malls are dying. Small businesses with character are forced to go out of business as traffic has just disappeared. Amazon is king and all other retailers big and small are done. That…
